But mass production is going to become a mug's game in the 21st century, as the rise of India and China reduces much production in the west to zero profitability.
It is time for a new sort of capitalism; Western companies will have to find ways of reinventing themselves as they have never had to before.
They will have to take their customers more seriously than they have ever dreamed possible.
And their customers are going to become much more demanding, and want much more information.
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