yongfook.com

Japanese snack food reviews is what you'll find over at yongfook.com.

Ottotto is a snack from days gone by which remains vaguely popular today with people like me who are attracted to its bright coloured packaging and simple retro-chic charm and also to the fact that these chips come in a box. Japan seems to have only 2 main types of snack food vessel, one being the ordinary pull-open foil packet, and the other being a box which like this one opens on one entire side and can be found as packaging to all sorts of things such as individually wrapped chocolates, tiny individually wrapped cakes and digestive biscuits (also, infuriatingly, individually wrapped).

Oh god I’ve done it.

I…the raging beast within…

GRAAARHHHHHHHHHHHHHHHHHHHHHHHHHHH HULK HATE FACT THAT JAPAN INDIVIDUALLY WRAP EVERYTHING. HULK WANT EAT MANY BISCUITS. HULK DON’T WANT EAT ONE BISCUIT, UNWRAP ANOTHER, EAT BISCUIT, UNWRAP ANOTHER. HULK NOT SQUIRREL EATING FUCKING NUT. HULK HULK. WHEN HULK RULE JAPAN HULK SMASH THIS KIND OF EATING CULTURE WITH GIANT METAPHORICAL FIST.

Back to Ottotto. Featuring a bright blue and red whale on the front wearing a sailors hat, the snack itself comes in a variety of fish shapes and has chosen to create confusion amongst the consumer who still has a vague grip on reality by not being fish flavoured in any way whatsoever. Thus with its 9 shapes such as whale, cuttlefish, starfish and octopus coupled with its very lightly salted flavour, it really becomes a kind of pandemonium of non sequiturs, laughing silently at whoever is dumb enough to be eating it.

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